Upcoming Speakers
Speaker #6: "Unfiltered Q&A with Dr. Hannah Cho, Tell-All About the Future of the Business of Optometry and How it Affects You"
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Dr. Hannah Cho prides herself in always looking towards the future of optometry and has always been interested in private practices. She started a practice cold in 2012 right after graduation and grew it to a successful practice in a saturated area. She since then opened 2 additional locations under the same brand (FLOE Optometry) and got formal business training from Stanford's Graduate School of Business (GSB). Dr. Cho is currently working on creating a optometric practice that will thrive in the next 15-20 years because she believes that the current private practice model won't sustain the external factors of vision insurance, monopolistic frame and lens manufacturers and the increased presence of private equity.
- Thursday, April 28th, 2022 Thank you to our sponsor, Alcon! |
| meeting_notes__04.28.2022_obm_gm5_dr._hannah_cho.pdf |
Speaker #5: "Why Private Practice is the Path to Professional & Personal Fulfillment"
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Dr. Tim Trinh graduated from UCLA with a Biochemistry degree and a Doctorate of Optometry at UC Berkeley School of Optometry. He pursued an additional residency in ocular disease at the Fresno Veterans Affairs Hospital. In 2010, Dr. Trinh started All EyeCare Optometry and currently has two locations in Thousand Oaks and Camarillo. In addition to general care, the optometric practices focus on chronic dry eye disease, pre/post operative surgical care, specialty contact lens fittings and myopia management in children. Dr. Trinh co-founded Box Medical Solutions in 2015, creating the first portable cloud based meibography system now used in the United States and Canada by doctors to image patients with dry eye disease. He is also the Vision Source Administrator for the Central Coast, helping doctor members grow their practices, find joy in ownership and secure financial freedom.
- Thursday, April 14th, 2022 Thank you to our sponsor, VisionSource! |
| meeting_notes__10.21.2021_obm_gm4_tim_trinh.pdf |
Speakers #4: "Networking with ODs"
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Dr. Grigg has been practicing private-practice optometry for twenty years in the small town where he grew up. His wife, Lisa, is also an optometrist. They went to school together at Southern College of Optometry in Memphis, TN. They started the practice cold and have watched it grow with the community. They enjoy implementing new technologies and watching the profession grow and evolve. They both feel the future of optometry is bright.
Nichole R. Moos, O.D. is a 2015 UCBSO alumni. In 2019, she purchased Capitol Optometry, a small private practice in Downtown Sacramento. Dr. Moos is an active member in her community, serving as President of the Sacramento Valley Optometric Society.
Dr. Carver has over 35 years of experience in a medically based optometric practice in Fountain Valley, CA. He is a Fellow of the American Academy of Optometry, Assistant Professor at SCCO at Marshall B. Ketchum University, a Clinic Director at NVISION Laser Eye Centers in Newport Beach, CA, and an Ambassador for VSP for over 30 years.
Dr. Kirschbaum received her Doctorate of Optometry from UC Berkeley, where she founded the Foresight Pre-Optometry Club. After working for several years as an employee optometrist, she opened her own “cold” private practice, Diablo Optometry, in Alamo, CA in 1991. She relished her patients and staff for 12+ years before selling her practice to start a family. After her 2nd child was born, Dr. Kirschbaum and family moved to Nevada County where she now works as an employee optometrist at Grass Valley Eyecare.
Dr. Grant Hardan graduated from SCCO in 2010. He then returned to his hometown of Spokane, WA to complete a residency program in Primary Care/Geriatric Optometry at the Spokane VAMC. He joined the EyeDentity Eyecare + Eyewear team in 2011 as an associate and later purchased the practice in 2016 and performs full-scope medical eye care including adult and child comprehensive eye exams, glasses and contact lens recommendations, and co-management with all medical specialties.
- Wednesday January 19th, 2022 Thank you to our sponsor, VSP! |
Speaker #3: Jackson Lau, OD, FAAO, FSLS
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Dr. Jackson Lau obtained his Doctor of Optometry from the UC Berkeley School of Optometry. After
completing a residency in Cornea and Contact Lenses at the Illinois College of Optometry, he joined a high-volume specialty contact lens and myopia management practice in Sunnyvale, CA. Dr. Lau has conducted research on dry eyes and scleral contact lenses and has lectured on topics of corneal disease, myopia management and specialty contact lenses. He earned distinction as a Fellow of the Scleral Lens Education Society and is a Fellow of the American Academy of Optometry. Dr. Lau directed the clinical externship program at Silicon Valley Eye Physicians and served as a sub-investigator for multiple contact lens and ophthalmic drug trials. Since joining Euclid Systems Corporation as the Clinical and Scientific Affairs Manager, Dr. Lau focuses on academic and professional relations. He continues to practice part-time in the Silicon Valley and serves as an adjunct clinical faculty. - Thursday October 28th, 2021 Thank you to our Myopia Control Club partners at UC Berkeley School of Optometry! |
Speaker #2: Ali Oromchian & Jason Greenland
Topic #1: “Preparing for Practice Ownership, Starting from the Ground Up”
Topic #2: “How to Buy or Start an Optometry Practice”
Topic #1: “Preparing for Practice Ownership, Starting from the Ground Up”
Topic #2: “How to Buy or Start an Optometry Practice”
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Ali Oromchian, J.D., LL.M. is one of the nation’s leading lawyers on topics relevant to optometrists and other healthcare professionals. His clients seek his advice on practice acquisitions, start-ups, creation of corporations and partnerships, associate contracts, employment law matters, office leasing, trademarks, and estate planning. He’s the founder of Dental and Medical Counsel, P.C. law firm which is regarded as one of the preeminent law firms devoted to entrepreneurs. In addition to the law firm, he founded HR for Health, which is the leader in providing web-based human resources solutions and advice for doctors ensuring HR compliance for their practices, while protecting them from employment law risks.
Jason Greenland is a Business Development Manager with Wells Fargo Healthcare Industries Group, he has over 10 years’ experience working with Optometrists, Dentists, Veterinarians and Doctors to help them obtain financing to start, acquire or grow their practice. Jason is a Bay Area Native, he is a graduate of Saint Mary’s College and currently lives in Concord. - Thursday October 21st, 2021 Thank you to our partners at Dental & Medical Counsel |
| meeting_notes__10.21.2021_obm_gm2_ali_oromchian__jason_greenland.pdf |
Speaker #1: Lauren Fereday, OD - "If Only I Knew..."
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Dr. Fereday is a native of Slidell, LA, a small suburb of New Orleans. She attended Loyola University of New Orleans for her undergraduate degree followed by The University of New Orleans for her master’s degree. Lauren then attended optometry school at MCPHS University School of Optometry where she was elected to serve as Executive Council Vice President of the American Optometric Student Association. After graduating in 2017, Lauren was excited to join the Essilor Team as the new grad intern where she was able to continue to work on projects that give back to optometry students. Following the internship, she remained part-time while joining a private practice in San Diego, CA. In 2018 she joined Essilor full time as a Professional Development Director. When she is not working she enjoys playing with her puppy Millie, staying active, and is a self-proclaimed coffee connoisseur.
- Thursday August 26th, 2021 Thank you to our partners at Essilor! |
| meeting_notes__08.26.2021_obm_gm1_dr._lauren_fereday.pdf |
Past Events
2020-2021
Speaker #5: "Practice Crawl with Vision Source" w/ Drs. Jenna Stoffel & Alex Tadros
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Jenna Stoffel, OD
Dr. Stoffel graduated with Honors from Indiana University School of Optometry. She is a member of the AOA, Optometric Physicians of Washington, and the Tri- Cities Optometric Societies. She is interested in ocular disease management, surgical co-management, and myopia control. She joined the Heaston & Thompson Vision Clinic in 2020 through Vision Source. |
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Alex Tadros, OD
Dr. Tadros joined the Vision Source team at California Oaks Vision Center in July of 2015. He received his bachelor's degree in biological sciences from UC Riverside, his master's degree in Medical Sciences from Western University of Health Sciences and continued at Western University to complete his doctorate degree in Optometry. In addition to performing comprehensive eye care exams and treating ocular disease, Dr. Tadros also fits specialty contact lenses for patients with irregular corneas and severe dry eyes. - Tuesday, March 30th, 2021 |
| obm_gm_5_practice_crawl_with_vision_source.pdf |
Speaker #4: "Networking with ODs" with VSP
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Jennifer Burke, OD
Dr. Burke graduated from SCCO in 2011. She started her practice, Eyediology Vision Care, cold in 2015 in her hometown of Las Vegas. In five years, she has grown from a team of 3 to 11 employees and counting. She has loved her journey to practice ownership, and takes great pride in her workplace culture, patient experience and utilization of technology. |
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Bryan Heitmeyer, OD Dr. Heitmeyer graduated from the Ohio State University College of Optometry in 2004. He is the co-founder/owner of Clearvue Vision Center a busy 5 doctor private practice in Kent, WA. He also is a chair for the education committee with the Optometric Physicians of Washington. |
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Rebecca Lee, OD Dr. Rebecca Lee is a third-generation optometrist practicing in a multi-location private practice in the San Francisco Bay Area. She graduated from UC Berkeley School of Optometry in 2016 and completed her primary care/ocular disease residency at Portland VA. She enjoys practicing myopia control and fitting specialty contact lenses. In her spare time, Dr. Lee enjoys cross-fit, boxing, and yoga. |
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Geoffrey Reynolds, OD, FAAO
Dr. Reynolds graduated from SCCO in 1998 and immediately joined his dad in private practice in Mililani, Hawaii. His wife, also an SCCO grad, joined the practice several years later. Dr. Reynolds serves as adjunct clinical faculty at Pacific University and SCCO. He has also served on the Hawaii Optometric Association board, the Hawaii State Board of Examiners and on the medical staff of the University of Hawaii’s athletic department. |
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Christopher Ruzicka, OD, MBA Dr. Christopher Ruzicka studied at the University of California, Berkeley School of Optometry and graduated in 1987. He earned his BA from the University of California, Santa Barbara and an MBA from Saint Mary's College. He is active in the Clayton Valley/Concord Sunrise Rotary Club and enjoys triathlons and coaching his daughter's soccer teams. - Thursday, January 14th, 2021 |
| obm_meeting_networking_with_ods_january14.pdf |
Speaker #3: Carol Alexander, OD "Advocacy and Practice Management"
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Dr. Carol Alexander is the Head of North America Professional Relations for Johnson & Johnson Vision, she is responsible for organizational sponsorships and academic strategy for JJV. She brings a rich history of leadership in organized optometry to her role along with years of clinical experience in private practice.
Recognition for Dr. Alexander’s many contributions to the profession throughout her career includes having been selected as the American Optometric Association’s Young Optometrist of the Year in 1997; and Ohio’s Optometrist of the Year in 2007. In July 2010 – and again in 2017 – Vision Monday named her one of the Most Influential Women in the Optical Industry. Most recently Dr. Alexander was named The Ohio State University College of Optometry’s 2020 Alumnus of the Year, and has just received the 2020 James D. Sandefur Advocacy Award presented by the Texas Optometric Association. Dr. Alexander not only serves as a spokesperson for Johnson & Johnson Vision, but through her continued work in advocacy promotes a strong doctor-patient relationship to support eye health and vision safety. - Tuesday, December 1st, 2020 |
| obm_meeting_dr._alexander_december1.pdf |
Speaker #2: David Seibel, OD, FAAO - "Finding the Practice of your Dreams"
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Dr. Seibel graduated from the University of Missouri - St. Louis School of Optometry from where he received the 1996 University of Missouri Distinguished Alumni Award. He was also awarded the 1996 National Young Optometrist of Year by the American Optometric Association. Dr. Seibel is a Fellow of the American Academy of Optometry as well as a Diplomate of the Academy’s Cornea, Contact Lens & Refractive Technologies Section. He served as Chair of the AOA’s Contact Lens & Cornea Section in 2005. In 2005, he was the AOSA Founders Award winner. In 2006, he was awarded membership in the National Academies of Practice in Optometry. In 2012, he received the AOA-CLCS Legends Award.
He has performed clinical research with every major corporation in the pharmaceutical and contact lens field. He is the team eye doctor for the St. Louis Blues Hockey Team. He specializes in contact lenses and the anterior segment at his private practice in St. Louis, MO. - Thursday, November 5th, 2020 |
| obm_meeting_dr._seibel_november5.pdf |
Speaker #1: Ryan Parker, OD with Essilor- "Secrets to Being Profitable in Practice: Maximizing Capture Rate"
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Dr. Parker graduated from the Oklahoma College of Optometry at Northeastern State University in Tahlequah Oklahoma in 2004. While in school he was honored to be elected as President of The American Optometric Student Association and much enjoyed his time serving the national student association. He opened Ardmore Premier Eyecare in 2007 and is proud to be among a select group of Optometrists in the state of Oklahoma that have completed the training to become licensed to perform PRK eye surgery. In 2018 he joined Essilor full time as the Director of Professional Development. Dr. Parker has been featured in many articles and television interviews talking about various programs and technologies that Essilor utilizes to achieve its mission of improving lives by improving sight. He has lectured extensively on practice management, spectacle lens technology, and myopia management to numerous eye care professionals.
- Thursday, August 27th, 2020 |
| obm_meeting_dr._parker_august27.pdf |
2019-2020
Arian Fartash, OD with VSP - "The Glam Optometrist"
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Arian Fartash, O.D., shares a glamorous take on fashion, eyewear, and eye care as the “Glam Optometrist.” She is known for her epic social media presence and a game changer in the optical industry. She started her own bejeweled line of sunglasses for babies to tweens, called GlamBaby. Read her story on https://covalentcareers.com/resources/dr-arian-fartash-talks-how-to-start-a-frame-line.
- Thursday January 24, 2020 |
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Dave Kading, OD, FAAO, FCLSA - "Measuring Success: Things I Wish I Knew"
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Dave Kading has been recognized by his peers as one of the top 50 most influential optometrists of all time, as a top innovator in eyecare, and in 2017 was listed among the top 10 practices in eyecare.
His progressive and forward thinking approach to healthcare and tech work to bring about a new and fresh perspective. He consults with healthcare and technology companies around the world to help them see what the future might bring. Dr. Kading completed his specialty training in Custom Contact lenses and Cornea Disease. He now hosts a fellowship program on dry eye and specialized contact lens fitting at his 4 doctor 3 location practice in Seattle, Washington. Specialty Eye is a referral based dry eye and CL practice specializing in complex and rudimentary dry eye and contact lenses. The practice also produces cutting edge research. He has written over a hundred articles and papers, and has given several hundred lectures internationally. Dr. Kading is expanding the methods of gaining eyecare information through his social media and digital channels. He has a regular vlog post on his youtube page: davekading. He also has a regular Video Column called Clinical Insights, several columns in Contact Lens Spectrum, and an email column in Contact Lens Today. Above all things, he enjoys spending time with his optometrist wife, Dr. Kristi Kading and their three daughters. - Tuesday November 6th, 2019
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Lauren Fereday, OD - "Personality Types and Communication Styles"
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Dr. Fereday is a native of Slidell, LA, a small suburb of New Orleans. She attended Loyola University of New Orleans for her undergraduate degree followed by The University of New Orleans for her master’s degree. Lauren then attended optometry school at MCPHS University School of Optometry where she was elected to serve as Executive Council Vice President of the American Optometric Student Association. After graduating in 2017, Lauren was excited to join the Essilor Team as the new grad intern where she was able to continue to work on projects that give back to optometry students. Following the internship, she remained part-time while joining a private practice in San Diego, CA. In 2018 she joined Essilor full time as a Professional Development Director. When she is not working she enjoys playing with her puppy Millie, staying active, and is a self-proclaimed coffee connoisseur.
- Thursday August 29th, 2019 Thai Food from Larb Thai & Tapas Thank you to our partners at Essilor!
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2018-2019
Roya Attar, OD, MBA, FAAO - "The Art of Impact Communication"
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Dr. Roya Attar received her B.S. in biology in 2003 and another B.S. in chemistry in 2004 from the University of Memphis. She then pursued a career as a marketing, sales and merchandising specialist for major retail businesses before earning her Doctorate of Optometry at the UIW Rosenberg School of Optometry in 2013.
A noted lecturer, she is also the coauthor of several scientific presentations and publications in peer-reviewed professional journals. In 2017, she obtained an MBA from the University of Pikeville in Kentucky. She continues to be active in numerous organizations, including serving as vice-president of her local optometric society. She is a fellow of the American Academy of Optometry and an active member of the American Optometric Association and the Mississippi Optometric Association. She serves on the Leadership Development Committee for the AOA and the Retina Special Interest Group for the AAO. She previously served as faculty and director of professional relations while at the Kentucky College of Optometry. Most recently, she became the first optometrist to be hired at the University of Mississippi Medical Center, where she provides clinical services in addition to training and lectures for ophthalmology residents. - Thursday March 21st, 2019 Thai Food from Thai Noodle 2 Thank you to our partners at VSP!
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Mick Kling, OD - "Owning Your Future" |
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Dr. Michael (Mick) Kling is a leadership trainer, consultant, speaker, writer, innovator and entrepreneur. He is the founder and CEO of Impact Leadership, which provides leadership, culture and business consulting for the eye care community. In addition to his role with Impact Leadership, Mick is the founder and CEO of lnvision Optometry, one of the largest, single location optometric practices in San Diego, California.
He has developed a notable reputation for providing conscientious and impactful advice, an engaging and influential speaking style, and innovative solutions for the most critical challenges facing practice owners today. He is originally from Indiana, raised in Arkansas, and has resided in San Diego for almost 25 years. When not working, he spends time with his family or playing lead guitar for his band Backstage Pass. - Thursday January 24th, 2019 Tacos from Taqueria Sinaloa, Mexican Beer and Sangria Thank you to our partners at Vision Source for your Sponsorship and support!! |
| obm-_meetingnotes3mickkling.pdf |
Jason Singh, OD - "The Many Paths to Success in the Business of Optometry"
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Dr. Singh brings a wealth of experiences in medical eye care, private-practice, corporate optometry, and the world vision care crisis. As a graduate from The Ohio State University College of Optometry, Dr. Singh, completed an Ocular Disease Residency and stayed on staff for 5 five years. In 2005 Dr. Singh opened his private practice with a focus on comprehensive eye care. During his time in private practice, he had the opportunity to give back on mission trips in under-resourced areas around the world. In 2009, after learning about the world vision care crisis, he sold his practice and moved to Africa to become the medical director of a conglomerate of philanthropies focused on bringing sustainable access to quality medical care in post-apartheid townships of South Africa.
During his time in South Africa, Dr. Singh first met OneSight, a non-profit affiliated with Luxottica, where he started to learn the impact a large organization could make to solve worldwide challenges. After living in Africa for 2+ years, Dr. Singh was asked to become the Global Director for OneSight, leading 50+ clinics a year in under-resourced communities worldwide in 2011. In 2016, Dr. Singh moved over to the for-profit side of Luxottica to become their Chief Medical Officer for Luxottica North America, focused on supporting their doctors to provide the best quality patient care possible. While in this role he led OD operations, recruiting, marketing, and the overall value proposition (to improve the overall doctor experience with Luxottica Retail). Dr. Singh’s passion for helping the world see has now brought him to San Antonio. In December of 2017, Dr. Singh joined the Visionworks Leadership Team and is excited to help transform our organization and empower our Doctors to be the premier providers in vision care. - October 25th, 2018 |
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Will To, OD - "Building Your Brand"
Joined by special guest speaker Dr. Katalina Yandell
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Dr. Will To travels around the country working with students and new grads addressing some of the more common issues they face today with a candid discussion on the state of optometry and how to take advantage of its constant changes. Having graduated from UC San Diego in Human Biology and Psychology and from WesternUniversity College of Optometry, he utilizes a design-based approach to optometry, with emphasis on people-centricity both in and outside the exam room. Sponsored by our friends at VSP!
- August 30th, 2018 |
| Meeting Minutes - Dr. To & Dr. Yandell |
2017-2018
Dr Kristin O'Brien & Dr Jacqueline Theis - "I Respectfully Disagree"
Topic: "I Respectfully Disagree" - a panel discussion that answers many of the most controversial and commonly asked questions, answered by two OD best friends who have become successful in very different way and rarely agree.
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Dr. O’Brien attended Ferris State University in Big Rapids, Michigan where she earned her Bachelor’s Degree in Applied Biology with a Vision Science concentration. She went on to complete her O.D. at the Michigan College of Optometry (MCO). While in school, Dr. O’Brien founded the Michigan Optometric Student Private Practice Association (MOSPPA) and was influential in beginning the Student Optometric Leadership Network (SOLutioN) of which she currently served as President and then the Executive Director and is now on the Alumni Board. She also spends time on the lecture circuit, speaking about private practice and the business aspects of the profession with Optometric Insights to inspire success in future generations of optometrists. She currently leads the Vision Source MentorOD program with the goal of providing resources to students most interested in private practice. Most recently, Dr. O’Brien began working as the Director of Marketing and Analytics for iCare Advisors where she helps others achieve their dreams in opening a private practice from scratch. Dr. O’Brien has earned multiple honors in her short 5 years as an optometrist, most notably, she was awarded the 2017 Colorado Optometric Association Young OD of the Year.
Dr. O’Brien moved to Colorado in 2013 and opened a cold start private practice, Vision Source of Green Valley Ranch, with her two business partners and the help of many mentors who have guided her along the way. In her spare time, Dr. O’Brien enjoys taking her 15-year-old yellow lab hiking, training her French Bulldog puppy to be a therapy dog for her office, and exploring local eateries in Denver with her husband, Chris. Dr. Theis graduated from Bucknell University with a B.S. in Biochemistry and Cellular Biology in 2009 and received herO.D. from UC Berkeley School of Optometry in 2013. She completed a residency in Binocular Vision, Neuro-Optometry and Vision Therapy at UC Berkeley School of Optometry in 2014 and has been a Clinical Instructor at the school ever since. Within a short career, Dr. Theis has worked in multiple private practices with optometrists and ophthalmologists, low-income community clinics, digital health programs, and HMO settings. She started and served as the Chief of the UC Berkeley Sports Vision Institute and performed research in vision problems post-concussion. Dr. Theis currently works full time at Kaiser Permanente with an emphasis in neuro-optometry. In addition to her work at Kaiser, Dr. Theis is also a Co-Director of Corporate Relations for the Alameda and Contra Costa Counties Optometric Society and is a Co-Founder, previous Executive Board member and current Advisor to the non-profit organization SOLutioN, the Student Optometric Leadership Network.
- March 21st, 2018 |
| Meeting Minutes - Dr. O'Brien & Dr. Theis |
Darren Ng, OD - "The Nitty Gritty of Building My Practice"
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Dr. Darren Ng is a Bay Area native and earned his Bachelor of Art in Molecular Cell Biology at the University of California, Berkeley. He continued his education at UC Berkeley where he earned his Doctor of Optometry. Dr. Ng had his professional externships at the Veterans Hospital in Fresno, California and Tacoma, Washington. In 2008, he opened his private practice in Hercules, California. Starting out cold, he has grown his practice to a full staff and schedule. During this time, Dr. Ng also consulted for a Bay Area hospital in opening an optometry clinic and has been involved with other business ventures.
- March 14th, 2018 |
| Meeting Minutes - Dr. Ng |
David Golden, OD - "Lead Your Self, Lead Your Practice, Lead Your Profession"
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Dr. David Golden did his undergraduate work at UC Berkeley. He is a 2nd generation optometrist - His father was Dr. Sheldon Golden (UCB class of 1959) whose name is honored at our Sheldon M. Golden Translational Research Symposium. David Golden graduated with honors from SCCO in 1987 and immediately joined the clinical faculty at SCCO for two years. In 1989, he joined his father’s practice and transformed the business into a 6-location group of offices in Southern California. As an entrepreneur, he co-founded and helped grow Aris Vision Institute into 22 locations in the US, Mexico and Japan. In 1998, they sold Aris to Gimbal Vision, which is a publicly traded laser surgery company in Canada. In 2009, Dr. Golden and his partner founded PERC (Professional Eyecare Resource Cooperative) which is now the largest Doctor Alliance in the US. PERC disrupted the entire Doctor Alliance business by not charging for membership and aggregating the purchasing of only the largest independent practices in the US. Dr. Golden has two daughters, who are both in healthcare consulting, but have NO interest in optometry or any of their other businesses. He and his wife Sheila, live on a small island in Southern California which is perfect for his fishing obsession!
- January 25th, 2018 |
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Ryan Parker, OD - "Scripting the Eyecare Experience"
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Dr. Parker grew up in Buhler Kansas and received his undergraduate degree from Oklahoma State University in 2000. He graduated from the Oklahoma College of Optometry at Northeastern State University in Tahlequah Oklahoma in 2004. While in school he was honored to be elected as President of The American Optometric Student Association and greatly enjoyed his time serving the national student association. He opened Ardmore Premier Eyecare in 2007. Dr. Parker practices full scope optometry. He is proud to be among a select group of Optometrists in the state of Oklahoma that have completed the training to become licensed to perform PRK eye surgery.
Dr. Parker lectures nationwide for Essilor of North America. He has lectured on practice management topics at many of the schools and colleges of Optometry. He has presented numerous lectures to opticians and optometric physicians on a variety of spectacle lens related topics. He is also the medical director for SkinSense, a skin spa located within Ardmore Premier Eyecare. - Thursday November 2nd, 2017 |
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Dr. Mile Brujic - "Creating the Profitable Practice"
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Mile Brujic, OD, FAAO is a 2002 graduate of the New England College of Optometry. He is a partner of Premier Vision Group, a successful three location optometric practice in Northwest Ohio. He practices full scope optometry with an emphasis on ocular disease management of the anterior segment, contact lenses and glaucoma. He is active at all levels of organized optometry. Dr. Brujic is on the editorial board for a number of optometric publications. He has published over 250 articles and has given over 1300 lectures, both nationally and internationally on contemporary topics in eye care.
- Tuesday Sept. 5th 2017 |
| Meeting Minutes Dr Mile Brujic.pdf |
2016-2017
Dr. Rhonda Robinson OD - How to Upgrade "Happy" Patients to New Contact Lens Technology
About Dr. Robinson: Known worldwide for her lecturing, teaching and publications, Dr. Robinson has shared her expertise in Europe, Asia, Australia, and North America. She is the founding president of Women of Vision, a mentoring, networking and educating professional organization for women optometrists and currently serves as past president.
Review of Optometry named her as one of the top 10 most influential women in Optometry. Dr. Robinson received her doctorate from Indiana University School of Optometry, and has practiced in a variety of optometric settings. Dr. Robinson has been seen on “The Martha Stewart Show,” “The Doctors,” “The Balancing Act,” and the Fox affiliate, WXIN, discussing eye care and her specialty; multifocal contact lenses.
Dr. Robinson currently manages the Bausch + Lomb education outreach to the Optometry schools in North America and is part of the clinical faculty at SCCO/Ketchum University in the contact lens clinic.
- Wednesday July 26th, 2017
Review of Optometry named her as one of the top 10 most influential women in Optometry. Dr. Robinson received her doctorate from Indiana University School of Optometry, and has practiced in a variety of optometric settings. Dr. Robinson has been seen on “The Martha Stewart Show,” “The Doctors,” “The Balancing Act,” and the Fox affiliate, WXIN, discussing eye care and her specialty; multifocal contact lenses.
Dr. Robinson currently manages the Bausch + Lomb education outreach to the Optometry schools in North America and is part of the clinical faculty at SCCO/Ketchum University in the contact lens clinic.
- Wednesday July 26th, 2017
Bill Nolan with Williams Group - "Steps to Buy In"
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About the Williams Group: Williams Group Consulting is North America’s leading business consulting and practice management EHR firm. Its mission is to help independent optometrists achieve prosperity through meaningful, patient-centered practices. Founded in 1983 and located in Lincoln, Nebraska, Williams Group Consulting has delivered innovative, relationship-based consulting, Practice Director EHR software, practice transition consulting, accounting/payroll processing, and practice brokerage services to more than 5,000 clients.
About Bill Nolan: Executive Vice President of Williams Group, President of Transitions - Thursday, April 20th, 2017 |
| Meeting Minutes - Bill Nolan |
Andrew Ventura of Wells Fargo & Ali Oromchian, J.D., LL.M
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Andrew Ventura in his own word: I'm the Business Development Manager for Wells Fargo Practice Finance in Northern California, and have worked in the healthcare finance industry since 2001. I help doctors successfully transition into an ownership role, by providing not only financing solutions, but also leveraging my experience in the healthcare industries to help ensure a smooth and successful transition. I enjoy speaking with students and work with universities in my market to introduce the nation's next great clinicians to important business concepts and ideas.
Ali Oromchian, J.D., LL.M. is one of the nation’s leading dental lawyers on topics relevant to dentists. His clients seek his advice on practice acquisitions and sales, creation of corporations and partnerships, associate contracts, estate planning, employment law matters, office leasing and state board defense. He’s the founder of Dental and Medical Counsel P.C. law firm which is regarded as one of the preeminent dental law firms devoted to dental entrepreneurs. He also founded HR for Health, winner of the prestigious 2016 Best of Class Award, which is the leader in providing web-based human resources solutions and advice for dentists ensuring HR compliance for dental practices, protecting them from employment law risks. HR for Health provides solutions including automated workflows for employment documentation required for compliance, customized employee handbooks, performance management tools backed by metrics, strategic time and attendance tracking, real-time benefits tracking, recurring task management, a cloud-based document vault and access to health care focused on HR specialists & HR attorneys. Mr. Oromchian is recognized as an exceptional speaker and educator that simplifies complex legal topics and has lectured extensively throughout the United States, including to the American Dental Associations, California Dental Association and the American Association of Orthodontists, among other. He is also a frequent guest lecturer at local dental societies and study groups. He is frequently quoted and has written articles for the California Dental Associations, Progressive Dentist, Progressive Orthodontists, and The New Dentist magazines. Mr. Oromchian is a member of the California and District of Columbia Bar. - Tuesday, April 11th, 2017 |
Dr. Lee Scaief - "The Numbers Game"
About Dr. Scaief: Dr. Scaief, a UC clinical professor and optometrist, is a 1970 graduate from the University of California Berkeley School of Optometry (UCBSO). Since 1971, he has driven once a week from Oakdale to UC Berkeley to teach in the Optometry and Visual Science Department.. As a result of Dr. Scaief’s teaching efforts, he has been honored by six graduating classes as Faculty Graduation Speaker. He was very influential in the educational process of the class of 1985 by teaching in the areas of eye exam procedures, specialty contact lenses, ocular disease, and eye care economics.
- Thursday, April 6th, 2017
- Thursday, April 6th, 2017
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Dr. Tim Trinh - "From Graduation to Ownership"
Dr. Trinh is the owner and Chief Optometrist of All EyeCare Optometry and a 2007 Berkeley Optometry graduate. After graduation from optometry school Dr. Trinh did a residency in ocular disease at Fresno Veterans Affairs Hospital followed by a 2 year stint of working in 35 different practices before opening his own in 2010. Dr. Trinh grew All Eyecare Optometry from just himself and one staff member to two locations in Thousand Oaks, CA and Camarillo, CA featuring 4 optometrist, a host of technicians, patient care specialists and a billing department. In addition to being a successful business owner Dr. Trinh is committed to volunteering his time within his community as well as being the founder of the University of California Optometric Student Association's annual scholarship.
Dr. Trinh's contact email: [email protected]
- Thursday, March 16th, 2017
Dr. Trinh's contact email: [email protected]
- Thursday, March 16th, 2017
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Beth Taylor - "Insurance Questions Answered"
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About Beth: Beth Taylor was raised in Iowa and attended college at Bradley University in Peoria, Illinois. She moved to the Bay Area to escape the cold weather and has worked at UC Optometry since 1999. Beth has held various positions in the clinic over this time, and is now the Clinic Compliance Officer. She holds coding and compliance certificates (CPC and CPCO) and is part of the Billing Department for the clinic.
Topic: Beth will talk about the essentials of insurance that students must know before graduating from optometry school . - Thursday, January 26th, 2017 |
| Meeting Minutes- Beth Taylor.pdf |
PEN Board-Creating a Practice of Distinction and Enhancing Patient Experience
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About PEN: PEN is committed to enhancing the independent professional optometrist's ability to compete in a rapidly changing eyecare marketplace. This includes providing favorable purchasing arrangements, business management and marketing support, quality educational programs for practitioners and staff, medical billing services and other support as requested by members.
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Steve Faith, OD
Dr. Steven Faith received his degree as Doctor of Optometry from University of California, Berkeley, School of Optometry in 1986 after completing his undergraduate work at University of California, Santa Barbara. In addition, he is Board Certified with the American Board of Optometry, a Fellow of the American Academy of Optometry and is a member of the American Optometry Association. Additional professional associations include serving as past Clinical Instructor at UC Berkeley, School of Optometry and Past President of the Alameda Contra Costa Counties Optometric Society. He is past “Young Optometrist of the Year” with the California Optometric Association. |
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Edwin Liu, OD Dr. Liu received his Bachelor of Science degree from UCLA in Psychobiology, and in 1982, obtained his Doctor of Optometry degree from the Southern California College of Optometry. He is a member of the American Optometric Association and California Optometric Association, as well as a charter member of the Contact Lens Section of the AOA. He also has served on the Board of Directors for Primary Eyecare Network for the past 15 years. Dr. Liu has been in practice over 32 years along with his wife, Dr. Longacre, and has been very involved in sports and both community and church activities. Dr. Shawna Kuntz Shawna Kuntz received her degree of Doctor of Optometry from University of California, Berkeley, School of Optometry in 2004 after completing her undergraduate work at University of California, Davis. Actively involved in her hometown community of Livermore, she is a member of the Livermore Mom’s Club and helps coach her daughter's soccer team. She has combined her hobby of traveling with her joy of her profession and has participated in Volunteer Optometric Services to Humanity, giving free eye examinations to the needy outside the United States. - Thursday, January 19th, 2017 |
| Meeting Minutes- Private Eyecare Network.pdf |
Dr. John Larcabal - "Creating the Practice and Life of Your Dreams"
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About: Dr. John Larcabal is a graduate of the Southern California College of Optometry. He recently served as President of the California Optometric Association. In addition to the two practices he owns in Norwalk and Brea, CA he teaches practice management at Southern California College of Optometry. He has also lectured extensively nationally and internationally on the topic. His success in business has allowed him to time serve people within his own community as well as on humanitarian projects throughout the world including places such as Venezuela, Columbia, Peru, Uganda and Haiti.
Contact: [email protected] - Friday, November 18th, 2016 |
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Dr. Jacqueline Theis - "How to Find Your Niche"
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Topic: How to Find Your Niche - How Sports Vision went from being a dream to a reality. She will share her experience as a young female breaking into a revolutionary new field and the bumps and bruises she had to overcome along the way.
About Dr. Theis: Dr. Theis graduated from Bucknell University with a B.S. in Biochemistry and Cellular Biology in 2009 and received her O.D. from UC Berkeley School of Optometry in 2013. She completed a residency in Binocular Vision, Neuro-Optometry and Vision Therapy at UC Berkeley School of Optometry in 2014 and has been a Clinical Instructor at the school ever since. Within a short career, Dr. Theis has worked in multiple private practices with optometrists and ophthalmologists, low-income community clinics, digital health programs, and HMO settings. She is currently the Director of the UC Berkeley Sports Vision Institute, performs research in vision problems post-concussion, and is a staff optometrist at Kaiser Permanente. Dr. Theis is also currently a Co-Director of Corporate Relations for the Alameda and Contra Costa Counties Optometric Society and is a Co-Founder, previous Executive Board member and current Advisor to the non-profit organization SOLutioN, the Student Optometric Leadership Network. - Thursday, October 27th, 2016 |
| Meeting Minutes- Dr. Jacqueline Theis.pdf |
Dr. William To – "Modern Optometry"
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Come join the Optometric Business Management Club as we welcome Dr. William To in our first event of the school year. A graduate of UC San Diego in 2009 and Western University College of Optometry in 2016, Dr. To will be speaking about modern day optometry for the new graduate with a candid discussion on the state of optometry today and how to take advantage of its constant changes. He focuses on a people-centric approach both in and outside the exam room.
- Thursday, September 1st, 2016 |
| Meeting Minutes - Dr. William To |
2015-2016
Sylvia Torres - "Importance of Staff Management"
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Optician Sylvia Torres offers a staff's perspective of practice management. Key points in this talk will include her insights to staff management, building up a practice, and practice culture. She will also share her knowledge on the aspects of a successful practice vs. a failing one. With over 25+ years of experience, she has seen it all!
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Private Eyecare Network - Doctor Panel
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Drs. Faith, Liu, and Sheppard will provide a perspective on buy-sell interactions in with older docs., share experiences of buying in to a partnership as a younger practitioner, address balancing family with business ownership
Edwin Liu, OD
Dr. Liu received his Bachelor of Science degree from UCLA in Psychobiology, and in 1982, obtained his Doctor of Optometry degree from the Southern California College of Optometry. He is a member of the American Optometric Association and California Optometric Association, as well as a charter member of the Contact Lens Section of the AOA. He also has served on the Board of Directors for Primary Eyecare Network for the past 15 years. Dr. Liu has been in practice over 32 years along with his wife, Dr. Longacre, and has been very involved in sports and both community and church activities. Steve Faith, OD
Dr. Steven Faith received his degree as Doctor of Optometry from University of California, Berkeley, School of Optometry in 1986 after completing his undergraduate work at University of California, Santa Barbara. In addition, he is Board Certified with the American Board of Optometry, a Fellow of the American Academy of Optometry and is a member of the American Optometry Association. Additional professional associations include serving as past Clinical Instructor at UC Berkeley, School of Optometry and Past President of the Alameda Contra Costa Counties Optometric Society. He is past “Young Optometrist of the Year” with the California Optometric Association. Shelly Sheppard, OD
In February of 2007, Dr. Shelly Y. Sheppard joined the office as an Associate to Dr. Nelson. She graduated with Honors from the University of California, Berkeley, School of Optometry, in 1998. Dr. Sheppard had previously worked as the primary eye care provider of residents of various nursing homes and rehabilitation center here in the Bay Area. She is currently working all day Monday and Friday, Wednesday afternoons and the one Saturday a month we are open. - Thursday, February 4th, 2016 6:30pm |
Dana Beards - "Start Saving for Retirement"
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With a diverse background that includes experience in news media, business consulting, and investment, Mr. Beards was able to give great insight into how to save money for retirement, using accounts such as IRAs and 401ks.
- Friday, November 20th, 2015 |
| Meeting Minutes - Dana Beards |
Dr. Ryan Parker - "How to Manage Your Practice"
Dr. Parker graduated from the Oklahoma College of Optometry in 2004 and was honored to be elected as President of the American Optometric Student Association while getting his education. In 2007 he opened Parker Family Vision Center and shortly after that founded the eyeSPORT vision performance and vision training company. In addition, Dr. Parker is a consultant for Essilor and is one of the select few optometrists licensed to perform PRK eye surgery. When Dr. Parker visited us he shared all of his finest practice management tips and gave us tips on how to make our exam "The best the patient has ever had".
- Tuesday, November 10th, 2015
- Tuesday, November 10th, 2015
| Meeting Minutes - Dr. Ryan Parker |
Mark Gergen - "Negotiating Contracts"
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Many of us do not read every detail of long contracts. This event is to simplify and break down a common contract that an employer would provide to employees. The goal is to become more familiar with contracts, its advantages, and disadvantages.
- Tuesday, October 27th, 2015 |
| Meeting Minutes- Mark Gergen |
Andrew Ventura of Wells Fargo Luncheon
Wells Fargo is hosting an informational luncheon on Sunday, October 11th at the UC Berkeley Faculty Club about the financial resources that are available to optometry students. The topics of discussion will include the student loan program partnership with AOA, how to check your credit score, recommendations about financial stability in managing your personal/school expenses, and determining the early preparations for students who may have interest in buying into or starting their own practice.
- Sunday, October 11th, 2015
- Sunday, October 11th, 2015
Dr. Matthew Geller
Join Dr. Matthew Geller, optometrist and entrepreneur as he discusses how to make a name for yourself, land your dream job, and how to generate income without seeing patients. The discussion will cover things like networking tactics, how to cross the void from student to optometrist, how to get do more than just patient care, and also a few personal lessons in tax and finance. Most importantly, Dr. Geller will be having an open discussion to field specific examples and questions in a very open environment.
- Tuesday, September 15th, 2015
- Tuesday, September 15th, 2015
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2014-2015
Dr. Justin Bazan
Dr. Justin Bazan graduated from SUNY State College of Optometry in 2004 and currently practices at Park Slope Eye in Brooklyn, New York. His business has gained popularity due to integrating social media into his business strategy – he estimates approximately 20% of new patients are gained as a result of their social media efforts and the annual revenue acquired from those patients is well into 6 figures. Park Slope Eye’s Facebook Page has over 3,300 fans, their YouTube channel has nearly 70 videos with over 25,000 views, their Yelp page maintains a 4.5 Star rating with 200+ reviews and their Twitter handle has 3,300 followers. Dr. Bazan is a recognized international speaker on social media in the eyecare industry and small business world.
- March 31st, 2015
- March 31st, 2015
| Meeting Minutes-Dr. Jusin Bazan |
Robert Bell
Robert Bell, Managing Partner of The Visionaries Group will be speaking about Confounding Patient Expectations. He is also apart of Project Homeless Connect. Come get a great perspective on our field from a non-OD who has much experience from the business side of ophthalmics!
- October 23rd, 2014
- October 23rd, 2014
| Meeting Minutes- Robert Bell |
Dr. David Kading of Optometric Insights
We are kicking off this year's events with a special guest speaker Dr. David Kading from Kirkland, Washington. This event is open to all, not membership required!. Food will be served at 5:30 in the Student Lounge. Please RSVP on the link in the email by September 7th.
- September 10th, 2014
- September 10th, 2014
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All events are recorded (per permission of the presenter) and notes/recordings are available to all UCBSO PPC members. Contact us if you missed out and want details!
